The new guard: David Jones Spring/Summer 2013/2014

Miranda Kerr has left the building. Who are the new David Jones runway stars?

frockwriter_DJs SS1213_JESSICA GOMES
jessica gomes backstage at DJs SS1213

The David Jones Spring/Summer 2013/2014 showcase will take place at the flagship Elizabeth Street, Sydney, store on Wednesday July 31st.

 

Frockwriter hopes to, as per usual, cover the backstage action.

 

For the second consecutive season, we can also provide an exclusive preview of the DJs cast list.

 

We don’t have all the names on this particular occasion, but it’s a pretty good snapshot of who will be walking.

 

There is obviously a major changing of the guard at David Jones this season, with Miranda Kerr now having signed off as the retailer’s ‘Fashion Ambassador’, replaced by Jessica Gomes and Montana Cox, the latter a DJs youth ambassador for some time.

 

Below are 24 of the approximately 44 models who have been cast this season.

 

Beyond Gomes and Cox – both of whom have obviously walked the DJs runway before – modelwatchers will be interested to see that rising New Zealand star Holly Rose Emery will be making her DJs debut next week.

 

Unknown this time last year, Emery topped the showlists at this year’s Mercedes-Benz Fashon Week Australia, before heading off to Milan in June, to walk in Prada’s Spring/Summer 2014 menswear show and then Paris, where she appeared on four haute couture runways, including Valentino, Elie Saab and Armani Privé.

 

Emery also makes her Vogue Australia in the August edition.

 

FROCKWRITER_MBFWA_SS1314_HOLLY ROSE EMERY
holly rose emery backstage at alice mccall SS1314

 

Also making their DJs debuts next week will be Mackenzie Baker, the son of Hermès Australia managing director Karin Upton Baker, who we first profiled back in March in the MBFWA lead up and Paris Roberts, another interesting newcomer.

 

We’re a little unclear on precisely how Roberts was first spotted. She has said in interviews that she was scouted by Melbourne agent Greg Tyshing at a shopping centre. A Melbourne-based talent competition called The Event also claims Roberts won one of their competitions in December 2011. She was subsequently placed with London Management in Australia and then with Elite Paris.

 

The striking 19 year-old from Melbourne – who boasts Egyptian and Greek heritage – has appeared at Melbourne Spring Fashion Week and booked campaigns in Australia for brands such as Review, Miss Shop and Jay Jays. Reportedly, she also booked a Paul & Joe campaign in Paris.

 

153-1
paris roberts – via models.com

 

Great to see Maddison Brown on the DJs cast list as well. Like Emery, Brown was also at the top of this year’s MBFWA show lists, in high rotation on the runways.

 

Last month, Brown also made her international debut, walking in Calvin Klein’s Resort 2014 show in New York (second out in fact).

frockwriter_mbfwa_ss1314_MADDISON BROWN
maddison brown backstage at the innovators show, MBFWA SS1314

 

 

 

In the interests of fairness, we feel the need to point out that both Emery and Brown are under the David Jones show age minimum of 18 years.

If DJs has relaxed this ruling, then why do some agencies feel it still applies to their new faces?

A finalist in the 2010 Girlfriend Model Search competition at 13, Brown is now, we understand, 16 years of age. And this is in fact her second David Jones show. We photographed her backstage last season, unaware of her age.

Emery turned 17 on May 30th this year.

When David Jones first introduced the 18+ show age minimum in 2008, agencies were reportedly required to provide written confirmation of their models’ ages.

Frockwriter appreciates that the move followed a series of child sexualisation controversies that occurred in the same year and that the company would have been attempting to distance itself from any potential fallout. From the Bill Henson scandal to the brouhaha over 14 year old Polish model Monika Jagaciak, which resulted in an under-16 age minimum being imposed at that year’s MBFWA. Also in 2008, David Jones dropped legal action against the Australia Institute, over the latter’s 2006 paper ‘Corporate Paedophilia: Sexualisation of Children in Australia’, which had accused several large local retailers, including David Jones, of exploiting children in marketing material.

The David Jones show is a high profile national event and it has always been a great celebration and showcase of the best Australasian modelling talent.

Should DJs perhaps relax the 18+ age minimum across the board and simply insist that any models under the age of 18 be closely supervised at the event?

How fair, really, is an 18+ age minimum when a 16 year-old model is eligible to work at Australia’s biggest fashion showcase, i.e. MBFWA? They can also appear in the international editions of Vogue. And they can legally walk on the runways of Paris – in a country that boasts some of the strictest and most complex child labour legislation in the world.

 

 

DAVID JONES SPRING/SUMMER 2013/2014 SHOW CAST LIST:

(Unless otherwise indicated, represented by Chic Management)

 

Jessica Gomes

Montana Cox

Samantha Harris

Louise Van De Vorst

Alexandra Agoston

Charlotte Lohmann

Rachel Rutt

Maddison Brown

Lydia Willemina Collins

Gabby Westbrook-Patrick

Amanda Ware

Valentina Sykes

Lola McDonnell

Jennifer Gilmore

Ella Drake

Tanya Katysheva

Emily Jean Bester

Holly Rose Emery

Emily Green

Eliza Humble (Priscillas Models)

Paris Roberts (London Management Group)

Jordan and Zac Stenmark (IMG Models – exclusive to DJs)

Mackenzie Upton Baker (Priscillas Models)

 

COVER IMAGE: GABBY WESTBROOK-PATRICK BACKSTAGE AT DJS AW13