For several years now, it has been hard to miss the Australians on the international runways. Now it's New Zealand's turn to shine.
Australia’s Julia Nobis, Nicole Pollard, Jemma Baines and Catherine McNeil were front and centre during the haute couture shows in Paris last week. Not to underplay the successes of all involved, but it’s not like the Australians have not made their mark during the couture show season over the past few years.
But for the first time that frockwriter can recall, New Zealand was also very well represented this haute couture season: by Anmari Botha, Holly Rose Emery [both with Auckland’s Red Eleven Models] and Ashleigh Good [RPD Models]. All three have emerged on the international modelling scene over the past twelve months. And in the case of Emery, in the space of one month.
Just a reminder that at 4.4million, New Zealand’s population is one fifth that of Australia.
Profiled by frockwriter in August last year, Emery had walked into the Red Eleven agency three months before that, on her 16th birthday. She took her first runway steps at New Zealand Fashion Week in September last year and then cleaned up at Mercedes-Benz Fashion Week Australia in April, booking 20 shows and topping the showlist at the event.
In May, Red Eleven co-director Amanda Betts told frockwriter, “This is the fastest-moving [new model] story that we’ve ever had”.
Last month, Emery made a fleeting cameo appearance in the Prada menswear show in Milan, one of a handful of women to model a few Prada Resort 2014 looks alongside the menswear.
Last week in Paris, she nabbed four haute couture shows, including big ticket brands Armani Privé, Elie Saab and Valentino.
British-born, 21 year-old Good had lived in New Zealand for half her life, when she was scouted at a bus stop in November 2011. After a fleeting appearance at the Givenchy show in March last year, she booked a number of top shows in the Spring/Summer 2013 season.
For the Fall/Winter 2013 season in February/March this year, she emerged as one of the most in-demand models of the season, walking in 65 shows. The latest muse of Karl Lagerfeld, Good opened Chanel’s couture show last week and co-stars in the brand’s Fall/Winter 2013/2014 campaign (and Max Mara’s FW1314 campaign).
Of course, these are not New Zealand’s first internationally-successful models.
Rachel Hunter emerged in the late 1980s, went on to star on the cover of Sports Illustrated, booked many international campaigns and then married Rod Stewart, which only added to her notoriety.
In 2010, Jessica Clarke caught the attention of Calvin Klein – and subsequently, Victoria’s Secret.
Then in early 2011, Emily Baker emerged overnight as one of the most buzzed-about models of the Fall/Winter 2011/2012 season, booking 60 shows in her first season and debuting on models.com at #31.
Here are the Australasian showlists of the haute couture Fall/Winter 2013/2014 season.
Go the ANZACS – and bring on New Zealand Fashion Week.
Bouchra Jarrar (closed)
Jean Paul Gaultier
Yiqing Yin (closed)
HOLLY ROSE EMERY
Elie Saab (closed)
Elie Saab (opened)
Jean Paul Gaultier
top image: holly rose emery backstage at valentino couture FW1314 – via vogue paris