Because the night – LMFF 2011

Alex Perry’s Spring/Summer 2011/2012 presentation was not the only glamour event at last week’s L’Oréal Melbourne Fashion Festival. Although unlike Perry’s show, it provided no reveal of any brand new season’s offerings, the L’Oréal Paris Runway 5 show on Friday night, presented by Harpers Bazaar Australia, was nevertheless a wonderful showcase of highend PM-wear from […]

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Boy’s own – LMFF 2011

A very high percentage of the fashion on last week’s runways at the L’Oréal Melbourne Fashion Festival was womenswear. But there was one menswear-dedicated show: Thursday night’s Menswear Runway that was presented in tandem with GQ Australia. Oh and a local optical retailer whose name escapes us. Much to the frustration of backstage media – […]

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Alex Perry’s Cuban revolution – LMFF 2011

Could Alex Perry have started something with his Spring/Summer 2011/2012 collection unveiling last night at the L’Oréal Melbourne Fashion Festival? A consumer event showcasing in-season collections to consumers, LMFF is popular with designers because its runways present what is in store right now – with some retailers reporting 30-50percent spikes in business during the event. […]

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Deep in Vogue – LMFF 2011

Second up on the L’Oréal Melbourne Fashion Festival’s main runway schedule was the Vogue Australia showcase, featuring the finalists of LMFF’s 2011 Designer Award: Melvin Tanaya’s and Lyna Ty’s three seasons old menswear brand Song for the Mute, which won the award, plus Arnsdorf, Bassike, Dress Up, Ellery, From Britten, Laurence Pasquier and Lui Hon. […]

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St Gilda – LMFF 2011

  So the runway shows are off and running at the L’Oréal Melbourne Fashion Festival. Headsup to any internationals unfamiliar with the event: it’s an in-season runway showcase that is open to consumers. In addition to other events throughout the schedule, the naming rights sponsor operates seven multibrand runway shows down at the main venue […]

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