Face off: Julia Nobis, Imaan Hammam and Julie Bergshoeff for LOVE Fall 2014

From ugly shoes to ugly models. Fashion's Photoshop fetish takes a freakish new twist in a photoshoot for the latest issue of LOVE magazine

We are well accustomed to the controversy over the fashion industry’s over-zealous Photoshopping of images of models to make them look prettier and notably, thinner.

Like the time Britain’s LOVE magazine shaved down Catherine McNeil’s arm in a photo that was posted to LOVE’s social media feeds in 2011.

But now comes a slight variation on the Photoshop theme, this time coincidentally also involving LOVE magazine.

On this occasion, however, the digital manipulation is making the models look less attractive.

Freakish, one might say – in a sci-fi thriller kind of way.

New York’s DNA Models just loaded to its website three images of three of its models that appear in LOVE’s upcoming Fall/Winter 2014 edition.

The images show Australia’s Julia Nobis and the Netherlands’ Imaan Hammam and Julie Bergshoeff like you’ve never seen them before – their faces unnaturally stretched and contorted, like each has had an unfortunate encounter with the wrong end of a photo studio wind machine.

There is not much more information on the story at the moment, beyond the credits. We will update.

The story was shot by British photographer Phil Poynter, with styling by Phoebe Arnold, makeup by Tyron Machhausen and hair by Ashley Javier.

Poynter is an interesting choice for this story.

Back in 2009, in a New York Times story about Photoshopping, entitled ‘Smile and Say ‘No Photoshop”, he told the paper:

“Anybody with a few days’ experience on Photoshop can drop in a new background or remove a pimple off a girl’s nose. The big discussion in the fashion business has always been about should we retouch girls, should we create a portrait of a girl that is not achievable by a real girl.”