Frockwriter is a fashion news blog based out of Sydney.
A quick headsup on me: I am the Australian correspondent for WWD, the global fashion and beauty business authority; have edited Australian fashion industry newspaper Ragtrader; been a gossip columnist for The Sun Herald and the fashion reporter for The Sydney Morning Herald, smh.com.au and news.com.au.
I have also worked in mainstream television news and current affairs as a researcher, producer and reporter, both on staff and freelance for broadcasters such as Seven Network, Nine Network, the ABC, CNN and Reuters Hong Kong.
Since January 2012 I have been doing a regular guest segment talking about the fashion business on ABC News 24’s Weekend Breakfast show (now usually the 3rd Sunday of each month at 7.35am) and have appeared as a fashion commentator on other ABC radio and tv news programs such as Midday Report, 7.30 Report, Art Nation and Radio National’s Life Matters, By Design, The List, Drive and Blueprint for Living.
My blogging journey began in 2006 with a blog called Australian Fashion Week at smh.com.au. Launched as a popup specifically to cover that year’s Australian Fashion Week, the blog was relaunched in September that year under a new name, Fashion Season, to cover the international Spring/Summer 2007 show season on the ground in New York, London, Milan and Paris. And then again in February 2007 to cover Fall/Winter 2007/2008. One of the very first blogs on the international fashion show circuit, what fun we had.
In August 2007 I moved across to news.com.au, with a new blog called Fully Chic.
Launched on July 4 2008, Frockwriter was my first independent blogging venture and many of its stories have travelled far and wide.
It has been dubbed “The scandalsheet for fashion’s stitch-and-bitch crowd” by The Australian; “The ultimate go-to for model twitchers” by The Vine and a “Model polymath” by The Fashion Spot. While Grazia Middle East noted “Noone knows the ins and outs of the Australian fashion world” like Frockwriter and Malaysian prime minister Najib Razak once took time out of his busy schedule as a true champion of press freedom to describe one of our posts as: “A wildly exaggerated story, deliberately fabricated to affect people’s perception of their leaders”.
Howdy and welcome.