The Gap is opening this month in Australia - it's just not sure where




















American retail juggernaut The Gap is leading the fast fashion charge to Australia, opening its first store downunder this month. Spain's Zara is also en route, ditto Japan’s Uniqlo. But is the first Gap store due to open in Melbourne, as advertised - or Sydney? Looking at The Gap’s website (screen cap above - click to enlarge; tks to Guy Willis for the tip), you’d be forgiven for thinking the company hasn’t got a blinking clue which city is which. Behind the “Melbourne” sign on the left are three Sydney icons: the Opera House, Centrepoint Tower and what appears to be Aussie Stadium. Behind the "Sydney" sign on the right are three Melbourne icons: a green tram, the Arts Centre spire and what looks very much like the Docklands. To Gap’s credit it did get the correct Luna Park – that’s Melbourne's version on the left. And that appears to be a sliver of Melbourne's Flinders Street Station behind that. Unless, of course, it’s Sydney’s Queen Victoria Building. Could The Gap please sort itself out stat. We’re pretty laid back, us Aussies, but there is a minor difference of 1160kms between the two cities.