Well that new "cardinal rule for models" (ie do not leak information from jobs on social media) might not apply to Miranda Kerr. In what is either an elaborate fake Twitter account ruse - or the real deal - "@MirandaMKerr" left several Twitter clues from the set of a "Balenciaga Resort" shoot yesterday. "Back from Balenciaga Resort, It was awesome moment. Always fun to work with talented people" they noted, before posting an autoportrait showing an interesting winged pink smokey eye beauty look - identical to that sported by Balenciaga's models in these images of the same collection that were published last week on Style.com. But is this in fact Miranda Kerr? The account has not yet been verified by Twitter and there have been fake Miranda Kerr accounts before. Frockwriter is checking with her agents in Sydney and New York. If it is a ruse, then at least one bona fide supermodel Twitterer has been sucked in by it - fellow Victoria's Secret model Selita Ebanks - whose Twitter account has been verified by Twitter - is following @MirandaMayKerr. See updated post: It's a fake Twitter account, but that's definitely Kerr at Balenciaga last week.
It seems like a lot of trouble and expense to go to for a lookbook. Campaign? If the photos do emerge, then they would represent the third consecutive Balenciaga gig for Kerr, who walked in the French brand's Spring/Summer 2010 and Fall/Winter 2010/2011 runway shows.
It would also be the latest coup in Kerr's quest to refashion herself from a purely "commercial" star of Victoria's Secret lingerie fame, to high fashion ice queen, a trajectory that has also seen her book campaigns for Prada and Jil Sander, walk for Prada and model for edgier publications such as French Numéro and Britain's i-D.
Frockwriter can't help thinking that this is definitely a two-way street, with some of those far less accessible high fashion brands hoping for some commercial ruboff in the prevailing challenging economic climate.