Rachel Rutt scores her second international cover - so why can't she get a gig downunder?


dazed & confused japan via chic management

In the deluge of Rosemount Australian Fashion Week coverage, frockwriter somehow managed to miss this cover. So congrats are due to one of this blog's faves, Sydney model Rachel Rutt, who scored this month's cover of the Japanese edition of Dazed & Confused. And while sure, it's not as visible as the cover of the UK parent edition (which Rutt's better-established Chic stablemate Abbey Lee Kershaw has cracked twice), it is nevertheless a fantastic get. It represents, moreover, her second international cover - after scoring one of 12 multicovers of the autumn/winter 09/10 edition of French Revue de Modesmade the cover of Dazed & Confused Japan last October, alongside big names including Coco Rocha, Ali Stephens, Karmen Pedaru, Dree Hemingway, Constance Jablonski and Maryna Linchuk. Coincidentally, in February, another Chic-ette, Rutt's great mate Myf Shepherd, scored the cover of Dazed & Confused Japan. So you could say that "MUTT" has this mag covered. 
As reported by frockwriter Rutt and Shepherd have been blogging in tandem under the MUTT hybrid byline, both for their Heyweird blog and for Australian IN Front's RAFW coverage.

For the latter, the duo interviewed local creatives including Luke Sales, Ryan Lobo, Alan White and.... themselves. Although
Australian IN Front previously advertised that MUTT's RAFW interviews would be with anonymous fashion players, the only question mark hovering over MUTT's RAFW profiles concerns just which MUTT team member was being interviewed by who.

Pedestrian.tv has suggested that Rutt interviewed Shepherd. That seems unlikely however, given that Shepherd did not walk in any shows at the event (
frockwriter hears the girls swapped roles during the interview).

Rutt was one of the busiest models at RAFW - for the second year in a row - and had a great first New York season last September.

But although
Dazed + Confused Japan makes two international fashion magazine covers for Rutt, she has yet to be booked for the cover of a local fashion print title (although she did appear on the December/January 08/09 cover of Australian online mag Pages Online).

Back in 2008, Rutt, who is half Singaporean, told The Australian that she was looking forward to working overseas, particularly Europe. In the latter markets, she claimed, Eurasian faces were far more welcome. Rutt described Australia as being very "Caucasian-oriented".

Beyond the late South Korean model Daul Kim appearing on a recent cover of
RUSSH, several Australian modelling industry sources to whom frockwriter spoke this afternoon struggled to recall the last time an Asian model graced the cover of an Australian fashion magazine.

“For a very multicultural country, I'm surprised that it hasn’t happened” noted one observer who requested anonymity.

"People are reluctant to use girls who are not of northern European looks" noted another. "It's risky - because they're in a minority".

It's worth remembering, however, that another one of Rutt's high profile Chic Management stablemates, Catherine McNeil, was on the cover of high profile US fashion title
V and Paris Vogue, before any Australian magazines showed an iota of interest in putting her on page one. (Correction: McNeil made the cover of RUSSH in January 2007 - the same month that she headed off to New York for castings and her first international ready-to-wear runway season. And four years after she began modelling in Australia).