Gail Elliott rocks it out for Little Joe's Sydney debut



Great runway debut earlier today from British model-turned-designer Gail Elliott. For anyone who is wondering why Elliott chose Sydney for the runway launch of her Little Joe line (which is not new - it's just the first time Elliott has shown it at RAFW), she is married to an Australian, her business partner Joe Coffey, her business is headquartered here and the couple spend much of the year in Sydney. Elliott launched her label with lingerie, moving into ready-to-wear after a couple of seasons. At first, I found myself making a mental note that Elliott could perhaps have left a few pieces in the showroom. Editing for the runway is often an acquired skill: every runway piece needs to sing and buyers can see the more commercial pieces upon appointment. But as the collection moved forward, set to a high energy 70s rock soundtrack, the looks got stronger. The cuffed khaki silk combats and harem pants and soft military jackets over maxi skirts lent a utility feel. But the pretty slip dresses and a knockout series of tiered maxi dresses had boho de luxe written all over the them ("sex on the beach in Ibiza" is the first thing that sprang to mind on Twitter). Click here to see frockwriter's Posterous pic gallery of the show. And here are two videos - the final walkthrough and a quick backstage chat with Elliott afterwards. To keep track of my Twitter coverage on the spot, here is my Twitter feed. And here is my Facebook page, where everything is aggregated.