Swim Fashion Week axed


swim fashion week SS09/IMG

In what is no doubt some extremely sad news for the Australian swimwear sector, the sophomore edition of IMG's new swimwear showcase, Swim Fashion Week, has been axed. The event was due to take place at Sanctuary Cove on Queensland's Gold Coast from February 23-26 2010. According to The Gold Coast Bulletin, the event collapsed after it failed to receive backing from Queensland Events. Why the organisation was not locked in for a multi-year arrangement remains to be seen.