Guess who's back in town?


the fashion spot


Frockwriter last looked at Lisa Seiffert in October 2008, on the occasion of her topless cover of Danish art magazine S. We noted at the time that since Seiffert departed these shores, she has specialised in the sultry sex bomb niche. That’s a niche, of course, that’s not without its rewards, notably if you can land a Victoria’s Secret campaign. But Seiffert’s most prominent gigs to date have merely seen her hanging off the arms of various male pop stars in video clips. From Robbie Williams' 2001 hit The Road to Mandalay and Eternity to Jay-Z & Pharrel´s 2004 Change Clothes. And not forgetting Sean Combs’ racy ménage à trois clip for his 2006 Unforgivable men’s fragrance – reportedly banned by US broadcasting authorities for tv, with the print ads also reportedly banned by some US department stores. A Sisley campaign with Terry Richardson and the 2003 Pirelli calendar, alongside Sienna Miller, were also in the mix.

A far cry, as we noted, from the demure Vogue Australia September 1998 cover with fellow Queenslander Alyssa Sutherland.

Well now Seiffert and Sutherland have something else in common. Seiffert has just joined Chic Management in Sydney – having apparently ditched Viviens.

Seiffert has not worked in Australia for four years, but tomorrow shoots an editorial with Madison magazine and next week, a swimwear campaign with hot Australian swim brand Zimmermann.

According to Chic, Seiffert has also just shot a global campaign for Guess swimwear and lingerie in LA.

It will be interesting to see what happens from here.