The Ragtrader social media debate


Along with local fashion industry consultant Kate Vandermeer, I was recently invited by Australian fashion industry newsmagazine
(this country’s version of WWD), to be involved in a mini panel discussion about social media and the fashion biz. Conducted online via Gmail chat and moderated by new Ragtrader editor Assia Benmedjdoub, an edited transcript of the debate was published in the September 25 (print) edition. Due to popular demand, the original transcript was finally published on yesterday.

I added some additional info via email shortly after the discussion (which appeared in the print version only), after realizing that I had neglected to mention Cover It Live in my personal hitlist of SM platforms/apps – a live dialogue box application that I had used this year to cover both the Golden Globes, the Oscars and then, in tandem with my esteemed blog colleagues Bryanboy and Matt ‘Imelda’ Jordan, the D&G, Dolce e Gabbana and Gareth Pugh FW0910 presentations in Milan and Paris.

And yes, in case you’re wondering about the title pic for this post, I fed a cut-and-paste of the entire discussion into cute word cloud generator Wordle.

As we Twitter towards the close of a year in which social media was second only to the economic climate in terms of priority discussions for the fashion business the world over, very interested to hear your thoughts.