Pru Goward channels Mad Men for SoHi Magazine


kylie coutts/sohi magazine

Behold Australian politician Pru Goward in the sophomore edition of SOHI Magazine – which, for those unfamiliar with goings on in the NSW Southern Highlands (a fave weekend haunt of many Sydney fashion, film etc folk, including Nicole Kidman), is shaping up to be the creative version of the glossy, bi-monthly, glorified luxury property catalogue High Life. Snapped by Kylie Coutts, Goward - the Member for the seat of Goulburn and the state Shadow Minister for Community Services and Women - wears a vintage 1950s pink linen dress and hunting cape as she stars alongside several other local highprofilers (notably, fashion retailer Belinda Seper, below) in a retro-nosed spread called, hilariously, 'Role Models'.



kylie coutts/sohi magazine

According to SOHI’s editor, the Exeter-dwelling photographic agent Rebecca Wolkenstein, the spread was inspired by 1950s German photographer Regina Relang and is in keeping with the mid-century ambiance of the rest of the issue, which features the work of noted graphic designer/illustrator Don Fish.

Of course, any pop culture aficionado will take one look at Goward’s image and note, “Um, doesn’t she look like one of the secretaries or long-suffering homemaker wives in Mad Men?”.

That is, the Emmy and Golden Globe-winning AMC series which depicts the shenanigans in and around a fictitious early 1960s Madison Avenue ad agency, during the still halcyon days of chauvinism and racism, prior to the passing of the 1963 Equal Pay and 1964 Civil Rights acts. The old skool typewriter and teacup props really don’t help things.

Goward is of course the former federal Sex Discrimination Commissioner and Commissioner Responsible for Age Discrimination with the Australian Human Rights and Equal Opportunity Commission. And who noted of her first day in NSW parliament two years ago, "I have never worked in any profession as male-dominated or as ruthlessly sexist as this. I was quite shocked by it."

She would have loved Sterling Cooper.