Moving on from models-who-blog and models-who-sing, comes fashion-obsessed-kids-who-blog. Today's NY magazine throws the spotlight on what could be the world’s youngest fashion blogger. Or a marketing stunt. Or something else entirely.
On her Style Rookie profile, Tavi describes herself as:
“a vertically challenged 12 year old that could fit inside your purse. I like to think I'm a mix of Little Lu Lu and Iggy Pop, with a bit of Snoop Doggy Dog. I spend my time wearing out crayons and watching Arthur, and taking a rest now and then to try out the latest Margiela DIY, which has most recently resulted in a tire around my neck. I take part in a rap group with a pirate, and we write about Japanese designers and furry vests. Pleasure to make your acquaintance”.
If this is to be believed, Tavi has been blogging since April with, to date, 3,813 profile views.
I’ll wager they're not all fashionwatchers.
Now look I know David Jones is doing is darndest to head off at the pass any future underage model scandals – by banning runway models under the age of 18. Some have applauded the decision.
But what is one to do when cashed-up, tech-savvy kids are getting onto the net posting pics of themselves in their latest outfits?
The writing style seems incredibly mature for a 12 year-old. The photographs also look pretty professional.
By the same token, 15 year-old Cory Kennedy was an internet celebrity and on the cover of Nylon magazine before her parents had a clue what was going on.
Tavi photographs herself in her fave outfits, critiques runway collections and styles her own shoots. She’s on numerous blogrolls and seems to have generated quite a lot of comments.
On June 28th, she wrote:
“I punched out the lenses in my transparent way-farers for a good pair of geek glasses, I swear they're the coolest thing since sliced bread”.
And on June 27th:
“These past couple nights have been quite odd. I would turn off the light to go to sleep and close my eyes and every time I blinked I would see like a model on the runway wearing something I've never seen, I guess outfits I've thought of subconsciously. What the hell does this even mean? Some sort of epiphany? I used to think of fashion as more of a hobby, the idea of perhaps making a career of it is becoming more real every day....”
On April 16 she told readers:
“Also, something interesting happened today at school that I would just like to share. In gym, I'm in golf (one day I will come to class wearing an argyle sweater and pom-pom hat) and we practice outside on the field. There's an alley next to one side of the field. I was on the other side, but I got the inside scoop (sound more middle-school-gossip-ish please?). An old man, 70 or so, in a dark purple van pulled up in the alley and asked for a few girls to get in his car. They didn't of course, but creepy much??? Reminds me of Family Guy. Ha. And then a few minutes later, someone pulled the fire alarm. Can you say intense? But this day just keeps getting better and better......”
Sadly, with all the attention from New York magazine – and possibly also child welfare authorities – Tavi appears to have signed off.
She tells her readers today:
“I'm sorry, I have to take a break. Not quite sure if I'll be coming back...I'll try to keep updating my weardrobe but I can't exactly guaruntee anything. Hate to throw all this dumb adolescence stuff here where it really doesn't need to be”.